HSA Interchange Opportunity for Financial Institutions

If you are a Financial Institution thinking about offering HSA accounts or not, there is plenty to get excited about:

1. Low cost, long term deposits

2. Investment income

3. Attracting and retaining account holders

4. Interchange income

While all of the above are exciting, interchange income may be at the top of the list!

According to the Devenir Research 2018 Year-End HSA Market Statistics & Trends

Report, roughly 90 percent (88%) of HSA withdrawals were made utilizing a debit card. This equates to over $300 million in interchange revenue being generated. However if you're a credit union, the interchange revenue generated was only $11 million! Which is because less than four percent of HSA accounts was held at a credit union.

Is it time you offer HSA accounts?